Boss Restaurant sells  pizzas from Boats to Swimmers

Boss Restaurant sells $20 pizzas from Boats to Swimmers

  • A restaurant boss has launched a side hustle selling pizza from a boat to people in Tampa Bay.
  • Sean Ferraro calls down on a megaphone and wears a flowery hat to attract the attention of the swimmers.
  • The side job only increased sales by 5%, but more people are eating in the restaurant, he said.

Swimmers and sunbathers are in for a tasty surprise on Florida’s west coast this summer.

We thank Sean Ferraro, boss of Madison Avenue Pizza in Dunedin, who decided to take his business down a different path.

Ferraro told Insider that he and his colleagues joked about buying a boat and incorporating it into his pizza restaurant, a two-minute ride from the beach.

One day while searching Facebook Marketplace, a small light boat – also known as a skiff – came up, which Ferraro thought would be perfect for the job. He bought the boat, restored it, and fitted it out with heated pizza bags in time for the summer season.

Now, he is known as the Pizza Skiff Guy in Tampa Bay.

Sean Ferraro is known as the skiff pizza guy in Tampa Bay, Florida.

Ferraro is known as the Pizza Skiff Guy in Tampa Bay, Florida.

Old Ferraro


On Saturdays, Ferraro can be heard trying to attract the attention of sun-hungry people to whom he can sell his fresh $20 pizza. He is famous for shouting from his megaphone while driving around the small islands while wearing a bright, flowery hat. When he first started, people looked at him like he was weird.

Now, the brand is now recognizable throughout Tampa Bay, according to Ferraro.

“I have to reassure people that I’m not doing these in my house or in the back of a van or something, it’s coming from a real pizzeria,” he said.

More than 70 boats carrying around eight people anchored around one of the islands on Saturday, he said. This is his main market.

“Those people are basically stuck in there for hours and after a while you get sick of eating a cold sandwich or some potato chips,” Ferraro said.

When asked what kind of pizza he sells on the water, he said: “Really easy, just cheese and pepperoni.”

Sean Ferraro, owner of Madison Avenue Pizza, sells pizza from his boat to swimmers.

Sean Ferraro, owner of Madison Avenue Pizza, sells pizza from his boat to swimmers.

Old Ferraro


It drives around between noon and 3 pm, allowing “people to build up a bit of appetite” before lunch. Then customers start queuing up in long lines in the water or on boats, waiting for Ferraro and his assistant to take their order.

On an average day, Ferraro sells 30 to 40 pizzas. “After 40 to 50, it’s tired … so I usually throw in the towel.”

The boat job didn’t add much to Madison Avenue Pizza’s sales — Ferraro said overall sales were up 5%. But the goal of the boat project was long-term and more about the visibility and marketing of his restaurant rather than the money he directly raked in, he said.

“The pizza project is like a little side hustle,” explained Ferraro. “It’s not a huge revenue stream for us, but it’s definitely a great side for the days I can get out.”

Sean Ferraro delivers pizza to swimmers and boaters.

Sean Ferraro delivers pizza to swimmers and boaters.

Old Ferraro


Since launching the boat job, the chef said he has seen an increase in the number of people eating at Madison Avenue Pizza, which brings in most of the money. The restaurant is packed with diners during the summer, he said.

“It’s like hockey in the system,” he told Insider. “I’m going to drive around on a boat and sell pizza.”

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